The ecommerce industry, a user-focused sector, has an implication to present the audience with convenience-driven features. The reasoning behind it is that users have a short attention span, and if not presented with convenience, they might leave the website and approach a competitor’s website. This means that ecommerce businesses need to focus on including the features that hook the user and make it convenient for them to navigate across.
In those situations, ecommerce entrepreneurs must focus on custom ecommerce web development and include progressive features. For instance, among the many, the latest innovation breaking the market was AI-powered chatbots. These not only guide the user but also resolve their issue within minutes when compared to human assistance.
Such a restructuring is imperative considering that the users are expecting modernization and time-saving features. Since the premises indicate enabling business transformation for layman convenience, it is high time to hire ecommerce web development services and include features that are appreciated in the market.
Future-Ready Features for E-commerce Web Development
While features are essential, having an idea of what you are going to include holds value in terms of the digital change. This transformation is directly proportional to the generation of new revenue streams while requiring investment. Since the ROI speaks for itself, the planning of essential features needs to focus on user convenience. For that, here we bring forth a list of features and functionalities that are imperative in the long term when it comes to ecommerce web development.
=> Customer Login
Beginning with the first step for features, easy customer login is a functionality adopted by global tycoons to keep the users intact. This includes enabling the sign-up with email or phone number and linking it directly, rather than making the user fill out all the details. Furthermore, this feature welcomes faster login when logged in with the same email address, with zero delays.
=> AI-Powered Product Recommendation
As we have mentioned, convenience is the driver of sales, and one fine example of this is the use of AI for product recommendation. The features recognize the pattern, find out the similarities, and suggest to the user products that are somewhere in their head. This is not a Hokusai prediction as these are based on user data and their behaviour pattern and bring in the possibilities of augmenting conversion rates.
=> Advanced Product Search
With the ecommerce web development services, you can include an advanced product search feature, which relies on bringing in the exact product the user is looking for. For example, oftentimes, users’ preferences are distinctive from what they might find among the many options available. With advanced product search, you can offer them the functionality to decide the category, price, discount offers, and occasion to locate the item they might find suitable for their need.
=> Visual and Voice-Command Search
As the ecommerce industry is witnessing a change in respect to technology, we also have the integration of voice-controlled devices that are popular among users. This brings you to develop your solutions as per the visual and voice-controlled search that interprets the user’s command and presents them with the product that matches their needs. Integration with devices like Alexa and Siri is a futuristic approach to align your ecommerce model with a hands-free shopping experience.
=> Progressive Product Filtering
As we have mentioned above, refined search drives sales and increases the business conversion rate. For that, progressive product filtering is among the many features that bring you closer to expanding your product-based business. It is evident that products have types based on simple functionalities as well. With AI embedded in the ecommerce solution, you can distinctly present the users with the exact product they are looking for without getting confused throughout the search process.
=> Try-Before-You-Buy With Augmented Reality
As time moves with inventive innovations, technology powers the latest trends. Among the many user-preferred trends, the ecommerce industry is witnessing the rise of the ” try-before-you-buy concept “virtually. Instead of walking into a store and trying it, causing a tremendous amount of time and resources, users can try the product in real-time virtually through their devices.
For instance, IKEA, a furniture brand, has launched this technology where users can place the product in their house on their phone’s screen and contemplate how it looks without buying and returning. The trend is initiated with the augmented reality combined with ecommerce web development and proves to be a factor in faster decision-making.
=> Journey-Focused Breadcrumbs
The term breadcrumbs in the ecommerce industry is different from what it actually means. Over here, when a user follows a journey to locate their product, they sometimes prefer to revisit a page that they have visited and navigated in their search experience. The availability of those proper orders is breadcrumbs for the users.
The above journey, followed by the user, is called breadcrumbs and allows them to go back to any page throughout it without issue or starting a new journey. Since these path-based navigation keeps them on track, the possibility of product purchases, you must embed such a feature in your business website.
=> AI-Powered Chatbots
Now we present the use of artificial intelligence for customer support. Considering users find customer support daunting and frustrating, adding AI to support and issue resolutions has a calming effect. These AI-powered conversational chatbots assess the user data, look for the most apt solutions, and resolve them within minutes. This eliminates human intervention and quickly presents the users with satisfaction. Such a speedy process builds the user’s trust in the ecommerce website and guarantees future revenue generation options.
Conclusion
As we wind up the list of features imperative during the ecommerce web development, it is hoped that we present you with options that fit the functionality. Considering that features are among the modern aspects and require insights into intelligent technologies, you must think about taking assistance from an industry-leader in website development. Your service provider presents you with e-commerce-focused insights that hook the audience and open chances for new revenue streams. This way, your ecommerce business always stays ahead of the competitive curve.
