YouTube is a video-sharing platform that has become a greater earning opportunity for millions of creators. YouTube was started as a platform for uploading videos, but now it has grown into a solid career option for many Indians. People from all backgrounds, like students, working professionals and teachers, use YouTube to share their skills and earn money. It has opened doors to opportunities that did not even exist ten years ago.
Top YouTubers earn more income in India. The revenue generated in India is lower when compared with other countries. The top 10% of Indian YouTubers earn 2.9 lakhs per month, and the top 1% earn about 13 lakhs per month. The income of YouTube depends on the content’s quality, views and the location of the viewers.
Earnings From YouTube Videos and Shorts
To start earning on YouTube, you first need to be a part of the YouTube Partner Program. To get in, you need a thousand subscribers and 4000 watch hours or 10 million views on YouTube Shorts.
There are two terms in YouTube
- CPM
- RPM.
CPM is the cost paid by an advertiser for every 1000 plays. RPM is the cost paid by YouTube for every 1000 views your video gets, and it includes all revenue like ads, memberships or subscriptions. The revenue is split with YouTube keeping 45% and you getting 55%.
The average RPM for a long-form video is $3. Some creators make many and some make fewer based on niches. Compared to long videos, Shorts will reach soon. YouTube Shorts do not pay a lot of money, but you will get more subscribers and you will not get that many subscribers in other ways. Every ad view adds a little bit of money, and if a creator uses a copyrighted song, half of the short’s revenue will be deducted. YouTube takes 55% and you get 45% for shorts.
| View in Thousand | Monthly Income in India in Rupees |
| 1K | 55.96 |
| 10K | 559.6 |
| 100K | 5596 |
| 1M | 55960 |
| 10M | 559600 |
| 100M | 5596000 |
What Influences Your YouTube Earnings
A creator’s earning depends on several factors like niche, likes and comments. Some niches gain higher CPM rates. For example, educational content channels, technology channels tend to attract advertisers with high budgets and earn more than other niches.
1. Engagement of the Audience
High engagement in shares, likes, and comments boosts revenue. Highly engaged channels secure ad deals with advertisers. A tech channel generates high CPM. A video gaming channel has the same number of subscribers but a lower CPM. Tech ads are more valuable than gaming and entertainment ads.
2. Subscriber Count
A larger subscriber base means a video has a higher view count than fewer subscriber account. Longer videos will earn more YouTube income in India because they involve more ads.
3. Ad Types
Different ads generate different types of earnings per view in India.
There are three types of ads
- Skippable
- Non-skippable
- Display ads.
Skippable ads have a five-second window after you can skip them. Non-skippable ads must be watched fully. Display ads don’t interrupt the video, they appear on the platform around the video player.
4. Content Type
Some niches generate a premium CPM rate. Mostly educational, technology and finance channels tend to attract premium advertisers, it results in high earnings. Entertainment and gaming channels get lower CPM, it results in lower earnings when compared with tech channels. Different ads generate different amounts of revenue. The Monthly earnings in India are based on non-skippable ads because they have a higher CPM than other ad formats.
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Estimated YouTube Earnings for 1 Million Views (in USD)
| Metric | Low Estimate | Average Estimate | High Estimate |
| CPM | $0.25 – $1.00 | $1.25 – $3.00 | $3.75 – $7.50 |
| Total Ad Revenue( for 1M views) | $250 -$1000 | $1250 – $3000 | $3750 – $7500 |
| YouTube’s Share | $113 – $450 | $562 – $1350 | $1688 – $3375 |
| Creator’s Share | $137 – $550 | $687 – $1659 | $2063 – $4125 |
| RPM | $0.14 – $0.55 | $0.69 – $1.65 | $2.06 – $4.13 |
Summing Up
YouTube provides Indian creators a great platform to reveal their talents, creativity and ideas to a worldwide audience. Anyone from any background has the right to become a YouTuber. To make money creators should focus on creating interesting and quality videos that engage the audience. YouTube earnings differ based on niche and content quality. To improve earnings, the creators should focus on creating content regularly.
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