Instagram is the best social media for influencers and brands, where follower count is king. Many will rush to build a larger audience in a shorter time. Some people think that the important factor for social media success is the number of followers. This understanding is completely wrong because anybody can buy followers. The real influencer is one who influences people. The problem with buying followers and increasing count will give you an unbalanced account.
Spotting Fake Accounts
A fake account will not have many followers, but it follows and likes thousands of people. They don’t post themselves. Some fake accounts leave the bio section blank or with the minimum details. People will not put much effort into creating a fake account.
Some smarter bot accounts create comments to make them look like genuine accounts. This can be spotted with comments like “good picture” or “good job”, and some accounts leave irrelevant spam comments.
The account will have more followers and very few likes and comments on their post. These unusual numbers are a clue to find a fake ID, and the followers are not real people. A genuine account will have a like and a comment equal in number.
Fake Instagram followers are not active but they have many followers. These accounts follow a lot of people, then become spam and inactive with fewer likes and irrelevant comments. Monitoring the above signs helps you identify the fake accounts.
Truth about Fake Followers
Fake followers will not harm your account if you are concerned only about the number of followers. They hurt your bottom line if you collaborate with an influencer or manage a brand account. Anyone can look like an influencer on Instagram these days by buying a thousand or more followers. Genuine influencers put time and effort to gain followers. Many brands and genuine influencers are giving awareness to the Instagram users about fake accounts.
Impact of Fake Followers on Business
The brands want to look attractive on social media and focus on having many followers online. A successful brand will have a large number of digital followers. The problem with fake followers is that they don’t engage with content. Engagement is the key to success on social media. When you buy fake followers, you don’t gain real interactions. Fake followers damage your brand name by using fake followers and irrelevant comments.
Instagram regularly works on removing fake accounts to crack fake followers. This will reduce the follower count and it leaves you with fewer followers overnight. Build an authentic account instead of buying a fake account.
How to Avoid Instagram Fake Followers
The best way to prevent bots and fake accounts from following your Instagram account is to set your profile to a private account. This is not the best option for brands.
These are some of the steps to prevent fake followers.
1.Don’t Purchase Followers
Paying for Instagram followers indirectly lets fake followers onto your Instagram page. This action will impact your performance forever.
Reply to all comments on your post and engage daily with existing followers. Engage with a new account in your niche. This will increase the engagement rate genuinely.
2. Fake Followers
There are some companies that sell Instagram accounts that already have a following. Purchasing an existing account will not give a start. When you check the following people of that account, they are more likely the kind you want to avoid. Among them some are bot-created accounts.
3. Don’t Pay for Engagement
Some people will purchase likes, comments and Instagram story views. This will not improve the engagement of your account. It is not a sustainable practice to follow.
4. Find Authentic Influencers
Find genuine creators with real followers and engaged audiences. Some brands will choose localised influencers because they will have a reliable digital presence. These influencers have a lower chance of fake and bot followers.
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Tips for Maintaining Authentic Followers
The following are the steps to maintain authentic followers
1.Engage Regularly
Reply to comments, like the content of your followers, and genuine interaction will attract real followers.
2. Consistent Content
Post photos and videos that show your personality. Follow and accept the accounts which relate to your niches. Don’t focus on the number of followers and likes.
3. Use Stories and Reels
Keep stories and post reels because they help you connect with the audience easily.
4. Audit Every Few Months
Use fake follower tools periodically to keep your account safe from bots and fake followers. This keeps your community fresh and authentic.
Summing Up
Instagram followers can be misleading because anyone can buy followers and create accounts that look real. Fake accounts come with very little information, very few posts and irrelevant comments. Fake followers will hurt brands and influencers because they don’t react with content and it lowers the engagement rates.
To avoid fake followers, don’t buy followers, likes or comments. Keep your profile active by replying to comments and engaging genuinely with your audience. Switch your profile to private accounts to reduce bot activity. Work with real influencers and engage genuinely.
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3 Comments
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